Laura Reid: The Real Deal
There’s something unmistakably special about life on Lake Murray. Between the stunning views, the access to all the activities the lake has to offer, and the slower pace of living away from the city, living on the lake gives you the sense that home is more than just a place. For Laura Reid, helping clients find that feeling with a home on Lake Murray isn’t just a career, it’s a calling.
A longtime fixture in the Midlands real estate scene, Laura brings both experience and perspective to the table. She comes from a family construction background, Nugent Builders, that had her learning early on about the craftsmanship, vision, and hard work that goes into creating exceptional homes.
“Real estate was a natural extension of the world I grew up in,” said Laura. “That foundation sparked my love for real estate, while my bachelor’s in marketing and business administration gave me the strategic lens to help clients make smart, confident decisions.”
That early foundation not only shaped Laura’s approach to real estate but also planted the seed for something larger—an opportunity to create a business rooted in purpose, collaboration, and service.
“Over the past two decades, what began as a passion for helping families buy and sell homes has evolved into something greater: Building RE/MAX Purpose Driven, a brokerage for other servant hearted, collaborative, productive professionals,” said Laura. “This is a lifestyle business, and getting to do life side by side with some of the best agents and people is a huge blessing.”
That vision has since grown into something Laura is exceedingly proud of, and her excitement about the team she’s built knows no end.
“As a brokerage, our culture is amazing,” said Laura. “We truly care and collaborate together. Even though we are all independent contractors and entrepreneurs, we work as a team and have each other’s backs. This is a tough profession and doing life together is essential for success. RE/MAX Purpose Driven reflects the values of integrity, innovation, collaboration, and giving back. Creating this brokerage hasn’t been all rainbows and sunshine. There has been immense learning and growth over the last 13 years, allowing me, as a leader, to become a more evolved version of myself. There isn’t an agent in my office that I wouldn’t bring home to family dinner. We believe in quality over quantity and being surrounded by the best.”
Beyond helping clients buy and sell homes, the agents at the brokerage also participate in a variety of community events and host a private charity event every year, The Children’s Miracle Network Silent Auction. The team has ingrained themselves in the Midlands community with all that they do and give back whenever they can.
That same commitment to people and place extends into Laura’s own specialty. Laura has carved out a niche in waterfront and luxury properties, becoming a trusted guide for those drawn to Lake Murray’s unique lifestyle.
“Lake Murray used to be considered the ‘hidden gem’ of South Carolina,” said Laura. “It is no longer ‘hidden,’ but it is still truly a gem. I tell my clients that if you’re lucky enough to be on the lake, you are lucky enough.”
No stranger to the lake herself, Laura and her husband, Matt, live along the shores of Lake Murray, where they raised their two children.
“Just five minutes on the dock with my husband after a long day is enough to melt away the stress and give thanks to God for the natural beauty,” said Laura. “When we aren’t hustling with work and can enjoy the lake life, it is like being on an instant vacation. We enjoy wake surfing, cruising out on the pontoon to hike an island with our dogs or watching the birds at Bomb Island, and our kids love to jet ski with friends. My favorite is to be still, whether reading a book on the dock or floating and fully relaxing. Lake life is the best life.”
What sets Laura apart is not just her knowledge of the market, but her investment in people. She approaches each transaction as a partnership, taking the time to understand her clients’ goals and guiding them with honesty and care. It’s a style that has earned her not only repeat business but long-term relationships.
“As an agent, I am a unique blend of grit and grace, with business acumen that allows me to get deals done at the highest level,” said Laura. “I bring more than 20 years of specialized experience in Lake Murray waterfront and luxury properties, backed by a sophisticated understanding of marketing, negotiation, and lifestyle-driven selling.”
As the Midlands continue to grow and evolve, Laura remains a constant. She’s someone who knows the area, understands its appeal, and is deeply connected to the community she serves.
For those looking to move, Laura offers more than expertise. She offers a way home, defined not just by walls and square footage, but by lifestyle, connection, and the quiet magic of life by the water.
“For many of my clients, it becomes more than a home purchase,” said Laura. “It becomes a legacy investment in how they want to live and what they want to pass on to the next generation. After being ‘Lake Murray Laura’ for the last 20 years, I am super excited to have my son, Bennett, join me in the business as my “Boat Captain”/Buyers Agent who will show homes by boat. He brings a similar passion for the lake and lifestyle, it’s in his blood! We look forward to serving our clients in finding them their slice of paradise on the lake.”
In addition to real estate, Laura is passionate about giving back to the community she loves. She has served on the Lexington Chamber Board for the past three years, where she enjoys supporting local businesses, building meaningful connections, and helping strengthen the Lexington community for future generations.
Laura Reid
REALTOR®/Broker/Owner
RE/MAX Purpose Driven
955 East Main Street, Suite R
Lexington, SC
803-528-9311