Committed to Building a Better Community
Real Estate Professional April Stroud, with The Real Estate Brokerage company in Lexington, understands that buying or selling a home can often be a challenging process. As a South Carolina native who is committed to her home state as well as her profession, Stroud endeavors to make this experience as successful as possible, especially for “hometown heroes.” Her community-mindedness also extends beyond the salesroom as she intentionally invests in worthwhile philanthropic causes and her personal relationships.
“Being able to help so many different people with buying and selling is such a rewarding feeling. I pride myself in being able to provide for my clients based on their needs,” said April Stroud, a Lexington real estate professional who works with The Real Estate Brokerage company, a local independent brokerage established in 2008.
“I love South Carolina and enjoy helping others move from different areas of South Carolina and those from out of state,” she added. “It is exciting to show clients different areas they have never been to and share with them all that South Carolina offers.”
Whether assisting clients in the larger municipalities of Columbia or Lexington, or the smaller enclaves in and around the greater Midlands area, “I work where I am needed,” said Stroud.
A South Carolina native herself, Stroud was born and bred in Lexington County in the town of Gilbert. During high school, she attended the Lexington Technology Center where she was first introduced to the potential opportunities of her current profession. “I took marketing and business management courses,” she recalled. “I shadowed a local real estate company and loved it.”
After continuing her business and marketing education at Midlands Technical College, Stroud said that her “plans changed, and I went in a different direction and worked in healthcare for many years.” During that time, she also married her husband, Joey, moved out of state, and became a mother to twin boys, Ethan and Ryan.
“Once my twins were born in 2010, I was a stay-at-home mom,” she said. “It didn’t take long for me to realize I needed an outlet outside of the home. I decided to join a direct sales company, Thirty-One—I loved everything about their vision and mission which is based on Proverbs 31.”
Eventually, the Stroud family decided to return to her home state of South Carolina. As they settled in, Stroud considered the next steps in her future career path. “That was when I decided to leap into real estate and haven’t looked back,” she said.
“I became licensed in 2016 and started from the ground up,” Stroud recalled. “It was a very challenging profession to get into, especially with four-year-old twins.” Because her husband often traveled out of town with his job, Stroud would bring along her boys to work-related errands such as listing appointments, showing inspections, posting signs, dropping off flyers, and attending closings.
The diligence and conscientiousness she initiated in those early days have consistently been the adopted standard throughout her real estate career. “I treat my clients how I would want to be treated,” she said, and as a result, “My business continues to grow year by year.”
Apparently, Stroud’s dependability is evident to those in the community because between 2020 and 2024, she was voted the “Best Real Estate Agent of Lexington by the amazing readers of Lexington Life Magazine, clients, family, and friends” and has also been nominated for the 2025 award.
In her role as agent with The Real Estate Brokerage, “I sell residential homes and vacant land. I have connections on the commercial side if someone needs assistance. I have experience with home builders as well,” Stroud explained. “I also love being referred to by out-of-state agents.”
Her company’s “Hero Reward Program” is another unique offering that Stroud extends to qualifying buyer clients. As a special thank you to the “hometown heroes” of the community, this program strives to help these buyers, specifically, healthcare workers, active military veterans, first responders, law enforcement, and teachers, save as much equity as possible when they are selling.
Although “all sellers are different,” said Stroud, “They all motivate me and challenge me at the same time.” “It can be a very stressful time for my clients,” she shared, “but I will do everything I can to make it a smooth process for them. I want it to be enjoyable at the end of the day when they have closed and on to their next chapter.”
While attentively addressing her clients’ needs, Stroud also invests her energies in other fulfilling activities in the local region and throughout the state. “It fills my cup when I can provide my time to different local organizations in need,” she said.
For example, “I am part of the Junior League of Columbia, and we are community-service focused,” she explained. “I also love to be able to attend different fundraisers benefiting Lighthouse for Life, Camp Cole, Leukemia and Lymphoma Society, Make-A-Wish, Special Olympics, and Ezekiel Ministries.”
Correspondingly, Stroud prioritizes relationships within her personal life as well and enjoys spending time with family and friends by traveling, going to concerts, and attending sporting events.
These days, her twin boys are more likely to be found playing baseball or fishing instead of helping mom around town and in the office, so Stroud has recruited a replacement sidekick—a ten-pound powderpuff Morkie named “Cash.” This spunky pup, a crossbreed between a Maltese and Yorkshire terrier, keeps Stroud company while she achieves her real estate responsibilities.
“My future plan, moving forward in real estate,” she concluded, “is to continue offering amazing service to all my clients and to be dedicated to their needs and create a happy balance of work and personal life.”
The Real Estate Brokerage
200 North Lake Drive
Lexington, SC 29072
803.920.6899